Hi! I’m Ali Walling, Owner & Principal Consultant of Walling Edge Strategies. With over a decade of experience in sustainability, energy, and marketing, I’ve dedicated my career to helping businesses navigate the evolving landscape of electric vehicles (EVs) and clean energy solutions.

My journey began in the energy sector, working with some of the largest users of power and natural gas to integrate renewable energy and sustainable procurement strategies. Over the last five years, I’ve helped organizations transition to electric vehicles, guiding them through cost-saving analyses, regulatory compliance, and charging infrastructure deployment.

But I quickly realized that a bulletproof EV strategy isn’t enough—success depends on how well it’s communicated. Too often, businesses struggle to gain buy-in from employees, customers, and stakeholders, even when the transition aligns with cost savings and sustainability goals. That’s where storytelling and strategic marketing come in.

At Walling Edge Strategies, I bridge the gap between technical strategy and compelling communication, helping businesses craft clear, impactful messaging that inspires action. Because when sustainability is understood and embraced, change isn’t just possible—it’s powerful.

Let’s build your winning edge in the shift to a cleaner future.